1. What is Google Search?
Google Search is a form of online advertising that businesses use to display their advertising information on Google search results. When users enter search keywords into the Google search bar, related ads will appear at the top or bottom of the search results page.
2. Strengths of Google Search
- Helps reach customers who intend to purchase
Google Search has the advantage of allowing you to reach the right customers you want to target, displaying directly to users looking for information related to your product or service. This helps businesses increase conversions and improve advertising effectiveness.
- Accurate targeting of customers
With Google Search, you can clearly display keywords and target messages so your ads are only shown to users likely to be interested in your product or service. This helps increase advertising effectiveness and optimize costs, reducing unnecessary waste.
- Measure and optimize advertising effectiveness
Google Search offers many measurement and analytics tools that allow you to track how effectively your ads are performing. You can track clicks, conversion rates, and more to optimize your campaigns and achieve better results.
- Have flexibility and control
You have full control over your budget and ad display time when using Google Search. It's also possible to customize daily budgets and specify specific time periods for ads to appear to avoid wasting resources.
Google Search offers many measurement and analysis tools. Use <a href="https://www.google.com/">Google</a>to find all the information you need!  |
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